netzstrategen – corporate design
netzstrategen is a digital consulting firm, academy and agency. Innovative ideas based on digital analytics data, observations in the marketplace and knowledge of technologies as well as the intuition and creativity and the methods we use to engage with our clients and their markets. netzstrategen launched an e-learning platform in early 2016 in addition to the existing training events for employees — netzstrategen academy
The challenge was to match the brand with netzstrategen being very wide in their services, products and themes. The base of the visual language were patterns that visualize the strategic part. With the topics of analysis and strategy being certainly abstract, I choose a vintage and science fiction imagery style in order to make the brand feel vivid, fun and unique. The imagery is set with a humoristic twist in context to the actual content.
- Concept
- Visual Design
- Branding
Event overview site – Using an old image of a theater audience as head image is a good example of humoristic twist mentioned in the description.
Event detail page – Using an image of an illustrated engine room is the bridge to the portal manager who needs to pull on various strings and manage a diverse and complex range of issues.
Landing page for conversion optimization (right side) – using an old comic advertising poster that’s makes the actual goal of a conversion more than clear. This is part of the companies tonality – always being honest to their partners and clients.
netzstrategen business cards and academy beta tester invitations in the same format
Academy seminars overview site – Using visualized personas for each individual seminar, to engage users more to sign in. Each seminar consists of a certain package of courses and is supposed to train a person further on their career path.
Academy course overview site – another example of imagery usage in context to the course content.
Achievement badges for academy courses and lessons. The user gets these badgets if he reaches certain goals or does a certain amount of lessons to keep him engaged in a playful way.
Image clip explaining the company in 30 seconds